Icici Prudential Fmcg Fund Overview
Category Consumption Fund
BMSMONEY Rank 12
Rating
Growth Option 17-07-2025
NAV ₹491.8(R) +0.14% ₹542.13(D) +0.15%
Returns 1Y 3Y 5Y 7Y 10Y
Lumpsum Regular -4.12% 10.84% 15.2% 11.75% 11.72%
Direct -3.29% 11.8% 16.17% 12.71% 12.64%
Nifty India Consumption TRI 3.54% 18.43% 20.26% 13.95% 13.73%
SIP (XIRR) Regular 2.31% 7.57% 12.01% 12.56% 12.43%
Direct 3.17% 8.51% 13.0% 13.52% 13.37%
Ratio Sharpe Ratio Sortino Ratio Sterling Ratio Jensen's Alpha Treynor Ratio
0.46 0.21 0.39 -3.57% 0.08
Risk STD. Dev VaR 1Y95% Max DD Beta Semi Devi.
12.61% -16.36% -20.36% 0.69 9.5%
Fund AUM As on: 31/03/2025 1792 Cr

NAV Date: 17-07-2025

Scheme Name NAV Rupee Change Percent Change
ICICI Prudential FMCG Fund - IDCW 90.9
0.1300
0.1400%
ICICI Prudential FMCG Fund - Direct Plan - IDCW 177.98
0.2600
0.1500%
ICICI Prudential FMCG Fund - Growth 491.8
0.7100
0.1400%
ICICI Prudential FMCG Fund - Direct Plan - Growth 542.13
0.7900
0.1500%

Review Date: 17-07-2025

Beginning of Analysis

In the Consumption Fund category, Icici Prudential Fmcg Fund is the 12th ranked fund. The category has total 12 funds. The Icici Prudential Fmcg Fund has shown a very poor past performence in Consumption Fund. The fund has a Jensen Alpha of -3.57% which is lower than the category average of 1.4%, showing poor performance. The fund has a Sharpe Ratio of 0.46 which is lower than the category average of 0.96.
The past performance of the fund may or may not be sustained in the future. The review is not investment advice nor is it a recommendation to buy or sell funds. The ranking is based on proprietary methodology developed by bmsmoney. The methodology is based on the past performance of the funds and does not guarantee future performance.
Consumption Mutual Funds are ideal for investors seeking to capitalize on the growth potential of the consumption-driven economy. These funds invest in companies across various sub-sectors like FMCG, retail, automobiles, and hospitality, offering exposure to a diverse range of consumption-related businesses. While they provide the potential for long-term growth and defensive characteristics, they also carry higher risks due to their concentrated exposure to the consumption sector. Investors should have a long-term investment horizon and a moderate to high risk tolerance to invest in these funds. Additionally, monitoring consumer spending patterns and economic trends is crucial for success.

Icici Prudential Fmcg Fund Return Analysis

The Icici Prudential Fmcg Fund has delivered a mixed performance across various time horizons, showcasing both strengths and challenges when compared to its Consumption Fund peers and the Nifty India Consumption TRI benchmark. This analysis examines the fund’s returns over periods ranging from one month to ten years, alongside its Systematic Investment Plan (SIP) performance, highlighting its rankings within the Consumption Fund category and its ability to outperform or underperform the benchmark and category averages.

  • The fund has given a return of 3.9%, 3.53 and 4.25 in last one, three and six months respectively. In the same period the category average return was 3.47%, 5.49% and 4.85% respectively.
  • Icici Prudential Fmcg Fund has given a return of -3.29% in last one year. In the same period the Nifty India Consumption TRI return was 3.54%. The fund has given 6.83% less return than the benchmark return.
  • The fund has given a return of 11.8% in last three years and rank 12th out of 12 funds in the category. In the same period the Nifty India Consumption TRI return was 18.43%. The fund has given 6.63% less return than the benchmark return.
  • Icici Prudential Fmcg Fund has given a return of 16.17% in last five years and category average returns is 22.58% in same period. The fund ranked 11th out of 11 funds in the category. In the same period the Nifty India Consumption TRI return was 20.26%. The fund has given 4.09% less return than the benchmark return.
  • The fund has given a return of 12.64% in last ten years and ranked 7th out of eight funds in the category. In the same period the Nifty India Consumption TRI return was 13.73%. The fund has given 1.09% less return than the benchmark return.
  • The fund has given a SIP return of 3.17% in last one year whereas category average SIP return is 6.18%. The fund one year return rank in the category is 13th in 15 funds
  • The fund has SIP return of 8.51% in last three years and ranks 12th in 12 funds. Tata India Consumer Fund has given the highest SIP return (19.61%) in the category in last three years.
  • The fund has SIP return of 13.0% in last five years whereas category average SIP return is 18.58%.

Icici Prudential Fmcg Fund Risk Analysis

  • The fund has a standard deviation of 12.61 and semi deviation of 9.5. The category average standard deviation is 14.21 and semi deviation is 10.65.
  • The fund has a Value at Risk (VaR) of -16.36 and a maximum drawdown of -20.36. The category average VaR is -19.37 and the maximum drawdown is -20.73. The fund has a beta of 0.73 which shows that fund is less volatile than the benchmark.

Standard deviation measures the fund's return volatility and Semi deviation focuses on downside volatility. Value at Risk (VaR) is a measure of the risk of investments. Maximum Drawdown is the maximum loss from a peak to a trough of a portfolio. Beta measures the volatility of the fund compared to the benchmark. A beta of 1 indicates that the fund will move in line with the benchmark. A beta of more than 1 indicates that the fund will be more volatile than the benchmark and vice versa.


  • Very Good Performance in Consumption Fund Category
  • Good Performance in Consumption Fund Category
  • Poor Performance in Consumption Fund Category
  • Very Poor Performance in Consumption Fund Category

  • Investors beware: Mutual Fund investments are subject to market risks. Please read the scheme related documents carefully.

    Data Source: www.amfiindia.com

    SEBI Categorization


    KPIs* Fund Nifty India Consumption TRI Cat. Avg Min | Max Rank (In Cat.) Performance
    1M Return % 3.83 3.25
    3.37
    1.96 | 4.77 5 | 16 Good
    3M Return % 3.31 4.94
    5.18
    2.88 | 7.92 14 | 16 Poor
    6M Return % 3.80 7.01
    4.22
    1.20 | 6.92 10 | 16 Average
    1Y Return % -4.12 3.54
    1.43
    -4.12 | 7.32 15 | 15 Poor
    3Y Return % 10.84 18.43
    17.90
    10.84 | 20.15 12 | 12 Poor
    5Y Return % 15.20 20.26
    21.18
    15.20 | 27.00 11 | 11 Poor
    7Y Return % 11.75 13.95
    14.67
    11.64 | 18.29 8 | 9 Average
    10Y Return % 11.72 13.73
    13.84
    10.70 | 15.50 7 | 8 Poor
    1Y SIP Return % 2.31
    4.93
    0.16 | 10.37 11 | 15 Average
    3Y SIP Return % 7.57
    15.54
    7.57 | 18.07 12 | 12 Poor
    5Y SIP Return % 12.01
    17.20
    12.01 | 19.58 11 | 11 Poor
    7Y SIP Return % 12.56
    17.26
    12.56 | 20.40 9 | 9 Average
    10Y SIP Return % 12.43
    15.64
    12.43 | 17.50 8 | 8 Poor
    15Y SIP Return % 13.47
    15.00
    12.26 | 17.00 5 | 6 Average
    Standard Deviation 12.61
    14.21
    12.61 | 15.24 1 | 12 Very Good
    Semi Deviation 9.50
    10.65
    9.50 | 11.44 1 | 12 Very Good
    Max Drawdown % -20.36
    -20.73
    -23.34 | -18.70 7 | 12 Average
    VaR 1 Y % -16.36
    -19.37
    -24.76 | -14.79 3 | 12 Very Good
    Average Drawdown % -7.49
    -7.08
    -10.20 | -4.60 8 | 12 Average
    Sharpe Ratio 0.46
    0.96
    0.46 | 1.14 12 | 12 Poor
    Sterling Ratio 0.39
    0.65
    0.39 | 0.77 12 | 12 Poor
    Sortino Ratio 0.21
    0.46
    0.21 | 0.59 12 | 12 Poor
    Jensen Alpha % -3.57
    1.40
    -3.57 | 3.80 12 | 12 Poor
    Treynor Ratio 0.08
    0.16
    0.08 | 0.19 12 | 12 Poor
    Modigliani Square Measure % 14.69
    22.28
    14.69 | 25.36 12 | 12 Poor
    Alpha % -9.07
    -1.23
    -9.07 | 1.84 12 | 12 Poor
    Return data last Updated On : July 17, 2025.
    Other parameters, fund ranking, non return related analysis are updated after every month end. Last Updated On : June 30, 2025
    KPIs: Key Performance Indicators

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    KPIs* Fund Nifty India Consumption TRI Cat. Avg Min | Max Rank (In Cat.) Performance
    1M Return % 3.90 3.25 3.47 2.04 | 4.88 5 | 16
    3M Return % 3.53 4.94 5.49 3.25 | 8.27 15 | 16
    6M Return % 4.25 7.01 4.85 1.72 | 7.57 11 | 16
    1Y Return % -3.29 3.54 2.67 -3.29 | 8.79 15 | 15
    3Y Return % 11.80 18.43 19.28 11.80 | 21.69 12 | 12
    5Y Return % 16.17 20.26 22.58 16.17 | 28.36 11 | 11
    7Y Return % 12.71 13.95 15.93 12.40 | 19.54 8 | 9
    10Y Return % 12.64 13.73 15.00 11.41 | 16.98 7 | 8
    1Y SIP Return % 3.17 6.18 1.19 | 11.83 13 | 15
    3Y SIP Return % 8.51 16.93 8.51 | 19.61 12 | 12
    5Y SIP Return % 13.00 18.58 13.00 | 21.12 11 | 11
    7Y SIP Return % 13.52 18.57 13.52 | 21.81 9 | 9
    10Y SIP Return % 13.37 16.85 13.37 | 18.98 8 | 8
    Standard Deviation 12.61 14.21 12.61 | 15.24 1 | 12
    Semi Deviation 9.50 10.65 9.50 | 11.44 1 | 12
    Max Drawdown % -20.36 -20.73 -23.34 | -18.70 7 | 12
    VaR 1 Y % -16.36 -19.37 -24.76 | -14.79 3 | 12
    Average Drawdown % -7.49 -7.08 -10.20 | -4.60 8 | 12
    Sharpe Ratio 0.46 0.96 0.46 | 1.14 12 | 12
    Sterling Ratio 0.39 0.65 0.39 | 0.77 12 | 12
    Sortino Ratio 0.21 0.46 0.21 | 0.59 12 | 12
    Jensen Alpha % -3.57 1.40 -3.57 | 3.80 12 | 12
    Treynor Ratio 0.08 0.16 0.08 | 0.19 12 | 12
    Modigliani Square Measure % 14.69 22.28 14.69 | 25.36 12 | 12
    Alpha % -9.07 -1.23 -9.07 | 1.84 12 | 12
    Return data last Updated On : July 17, 2025.
    Other parameters, fund ranking, non return related analysis are updated after every month end. Last Updated On : June 30, 2025
    KPIs: Key Performance Indicators

    Disclaimer: Past performance may or may not be sustained in future and should not be used as a basis for comparison with other investments. Returns for periods above 1 year are annualised.


    Date Icici Prudential Fmcg Fund NAV Regular Growth Icici Prudential Fmcg Fund NAV Direct Growth
    17-07-2025 491.8 542.13
    16-07-2025 491.09 541.34
    15-07-2025 490.03 540.16
    14-07-2025 487.21 537.04
    11-07-2025 487.54 537.37
    10-07-2025 484.56 534.06
    09-07-2025 486.42 536.11
    08-07-2025 483.34 532.69
    07-07-2025 484.33 533.77
    04-07-2025 476.83 525.47
    03-07-2025 475.09 523.54
    02-07-2025 474.54 522.92
    01-07-2025 475.22 523.66
    30-06-2025 477.95 526.66
    27-06-2025 479.43 528.24
    26-06-2025 479.02 527.78
    25-06-2025 475.52 523.91
    24-06-2025 471.61 519.59
    23-06-2025 470.69 518.56
    20-06-2025 472.59 520.62
    19-06-2025 470.75 518.58
    18-06-2025 471.51 519.41
    17-06-2025 473.68 521.78

    Fund Launch Date: 04/Dec/2012
    Fund Category: Consumption Fund
    Investment Objective: To generate long term capital appreciation through investments made primarily in equity & equity related securities forming part of FMCG sector. However, there is no assurance or guarantee that the investment objective of the Scheme would be achieved.
    Fund Description: An open ended equity scheme investing in FMCG sector
    Fund Benchmark: Nifty FMCG Total Return Index
    Source: Fund FactSheet

    Disclaimer: NO INVESTMENT ADVICE. The Content is for informational purposes only.